The COVID-19 pandemic continues to impact the United States economically. Many states started to relax lockdown orders over the past two months. The re-opening efforts have provided an economic boon to the owners of small and medium-sized businesses. But how do you reopen safely? What can you do to protect [Read more...]
New customers are great. There’s something undeniably exciting about attracting someone to your business who might not have found it otherwise. That’s the reason that new customer marketing gets all the attention. It’s the glitziest way to grow a business. But guess what? It’s not a very cost-effective way to grow [Read more...]
Video marketing is still the king of the hill when it comes to driving clicks and sales. The numbers don’t lie. According to Social Media Today: 72% of consumers prefer to watch a video to learn about a product or service. 78% of consumers watch a video online at least once [Read more...]
Audits. Nobody likes them. That said, audits serve a critical purpose – and if your business is closed right now because of the COVID-19 pandemic, then this is the perfect time to change “audit” from a dirty word to a tool that can help your business thrive. Your business could [Read more...]