Frequently Asked Questions


What is a 360 image and how does it work?
A 360 image simulates a real-world experience of looking left to right, up and down and moving forward or backward. Unlike a flat image that simply can be zoomed in and out at the same angle, a 360 image provides a user with the virtual reality of being in the location or viewing a product in the real world.

What’s the difference between a standard jpg and a 360 jpg image?
The difference between a standard jpg and a 360 jpg image is much like comparing a photo to the real-world. A standard jpg is flat and one dimensional; what you see is what you get.  A 360 jpg image, on the other hand, contains additional embedded data allowing a user to see the image within the context of a sphere.  It can be panned up and down, left and right, forwards and backwards.

Can I use 360 images in print media such as for magazines, PDF files or brochures?
Unfortunately, no. 360 images are similar to videos in that they require certain technology that won’t translate into printed media. However we can extract 2D photos, from the 4k resolution, 3D, 360 images which can then be added to print media.

How are Matterport 360 tours different than video tours?
Matterport 360 tours are 3D, 4k resolution and are fully interactive, providing users with an immersive, virtual reality experience. Video tours are merely a watch and observe experience. With Matterport’s 4k, 3D, 360 virtual tours you can move about, as if you’re walking through the space or establishment.

What’s the difference between 4k and 1080p in terms of resolution?
4k is 8 million PPI and 1080p is only 2 million PPI (pixels per inch). In other words, 4k resolution is significantly better, crisper and more like what the human eye would see in the real world.

Do you edit any of the images you provide (e.g. lighting, color, etc.)?
The virtual tours are made of 4k resolution data, so they can’t be photoshopped. However, we can extract 2D photos from the virtual tour and those photos can be edited.


Do you service my area?
We service up to a 30 mile radius of Celebration, Florida. Anything outside of 30 miles may incur a small trip charge. Contact us for more information.


What is a pre-shoot walk-through and why is it needed?
We prefer to do a walk-through before the shoot date to familiarize ourselves with the space, suggest any staging that may be needed, and to discuss anything that you as a client would like highlighted, within the virtual tour.  It also helps us better understand how to best capture the space.

How long does it take for you to set-up your equipment in each room?
It takes between 5-10 minutes to set-up the equipment for each scan, then there will be several scans done of the room.

In a home of approximately 2,500 square feet how long would the average 360 virtual tour shoot take? (e.g. in hours)
Typically, if the home has been staged beforehand, and is prepared for the tech to do his/her scans, it can take between 3-4 hours for a 2,500 sq. ft. space.

How long does it take after you do your shoot for me to receive my images?
Typically 2-3 business days, however, we may be able to expedite on a case by case basis and for a nominal extra charge.

How will I receive the images from the photo shoot?
You are provided a link to the virtual tour, which can be embedded into any social media or website. You will be provided a link to download your photos.


What’s the difference between a Schematic Floor Plan and a Blueprint?
The short answer is that schematic floor plans are like maps (not necessarily drawn to scale) and blueprints are fully-scaled drawings of the actual building layout.

The longer answer:
A schematic floor plan is created using existing construction and like map shows the flow of a building (or home).  It offers a big picture view of rooms, doorways, hallways, windows, etc. and may contain interior measurements of various areas as well as the position of fixtures such as counters, sinks, toilets, tubs, etc.  However, a schematic floor plan is not something that can be used by a construction company for design-build applications.

A blueprint, however, contains cross-sections of the building including footing, framing, roofing, electrical, plumbing, mechanical, elevation drawings and much more.  These extra details differentiate the blueprint from a schematic floor plan because they provide a construction company (and/or design-builder) with information unique to the lot, location and materials as well as the specifics of the building project.

Aren’t schematic floor plans just what architects use to show clients before creating a more formal blueprint? 
In some cases, yes.  However, the schematic floor plans provided by Virtualize It LLC are limited specifically to existing construction, not to new or add-on construction planning.  They are intended to provide an overhead view of the layout of a building, space, or home.


What will someone see with a 360 image?
When visiting a website or social media a user will initially see a regular image, however, when they click on the image, they will be able to click, tap and drag to experience the panoramic interactivity of the image.

Are 360 images mobile compatible?
Absolutely! All images are 100% compatible with iPad, iPhone and Android mobile devices.  However, we strongly recommend that your website is HTML5 compliant and mobile-friendly to ensure optimal visibility online and across all devices, browsers, etc.

Are the 360 images you provide compatible with social media websites?
Social media sites such as Facebook, G+ and others recognize 360 images. Simply upload and they will convert to the correct format for full panoramic interactivity.

Can I embed these images on my website?
Yes — and no. While these images can be embedded in your website, your website does need to have the ability to host and view 360 images. If it doesn’t then you will need to a special plugin for 360 images (if using WordPress) or hosting platform (for other sites.)

My website doesn’t presently have the capability to view 360 images. How do I get them to work?

  • Use the link we provide to you.
  • Use a service use as to host your tours.
  • If you are using you can use a premium plugin such as iPanorama for WordPress.

Will I be able to review the photos after they are taken but before they go on social media or my website?
Absolutely! We only take the photos.  We provide them to you so how you choose to use them is entirely up to you!  View our portfolio for some inspiration.


Are 4K, 360, 3D virtual tours limited only to residential tours or can these be used for commercial/business type applications or tours as well?
360, 3D Tours and their uses are only limited by your imagination! They can be used in commercial, business, nonprofit, government, or residential environments – or anywhere in between.

What kinds of industries or markets would be ideal for a 4K, 360, 3D Virtual tour?

  • Real estate
    • Residential properties and land for sale
    • Commercial properties and land for sale
  • Retailers (e.g. auto dealers, fashion, jewelry, electronics, etc.)
    • 360 pans of products
    • 360, 3D tours of what’s in the storefront
  • Insurance (e.g. claims adjusters, property insurance, flood, fire, etc.)
  • Home Inspectors
  • Hospitality (e.g. conference centers, hotels/motels, resorts, etc.)
  • Nightclubs and Catering Venues
  • Museums and Historical Centers
    • e.g. tours for schools unable to travel to the location
  • Botanical Gardens
  • Colleges and Universities
  • Senior Living/Assisted Living Facilities
  • State Parks and Landmarks
  • Theme Parks
  • High-end Bakeries (e.g. custom cakes)
  • Personal Trainers
  • Architects and Interior Designers
    • Design-Build (e.g. High-end home improvement)
    • Before/After shots of remodels
  • Auto Body Shops (e.g. High-end custom)

What are some ways that I can monetize my 360 images?
Here are just a few ways that you might monetize your 360 images. Special plugins such iPanorama for WordPress or Mattertags allow for hotspots to be created.

What’s a hotspot or Mattertag?
Hotspots are clickable areas within the 4K, 3D tour.  When a users click on a hotspot they might:

  • Watch a video such as a time lapse during a design-build remodel
  • Listen to an audio clip such as music, a podcast, a sound, etc.
  • Learn more about a product, such as it’s price
  • Identify attributes such as paint color, designer, fabric, etc.
  • Add an item into a shopping cart
  • Attach a coding script to sign up for more information, subscribe, etc.

How might Mattertags be used?

In addition to the above multi-media items, Mattertags may be used to:

  • Create action items or to-do lists such as during a construction project
  • Document specific items such as during a home inspection
  • Create sales rich descriptions about amenities or other key property details
  • Describe craftsmanship details or other information in luxury homes
  • Offer additional information such as how a space may be customized
  • Itemize damage sustained by fire, flood or other tragedy

VALUE OF 4k, 360, 3D Virtual tours

Will using 4k, 360, 3D Virtual tours help my business?
Yes! Panoramic images provide customers and prospects with more details about products, interiors, etc. that can’t be captured without significant effort and many, many images.  360, 3D Tours allow visitors to customize their tour or product investigation to the unique needs of each person instead of a one-size fits all experience.

What are some of the value propositions of 4k, 360, 3D Virtual tours my business will receive:
Read about them here.


What does your service cost?
Contact us for a custom quote.

When do I pay for the photo shoot?
Payment in full is required before the shoot starts, unless agreed otherwise.

Can I have a repeat photo shoot?
Yes you can.  Details and pricing can be discussed as needed.


Who owns the images that you take — you or me?
You will own any 2D photos we provide you. However, we reserve the right to use all contents of any and all packages created by Virtualize It LLC for promotional and marketing purposes, unless otherwise agreed.


What kind of equipment do you use?
We use the new Matterport Pro2 3D Camera.

Why wouldn’t I just buy my own equipment and do these tours myself?
Doing things yourself may seem like it saves you money in the short-term, but generally it will cost you more in the long run. Why?  The learning curve.  Trial and error.    Repeats.  Your reputation.  The list goes on.  What you’re paying us to do is to cut out all of that and get you the best results without the heartache.The value we bring to you:

  • When your customers see the end result, we want them to associate that “WOW” moment with your company so that they keep coming back, and tell their friends or business associates.
  • Our experience means that we’ve done this work many, many times before so the final virtual tour will always look professional.
  • We know what’s most important about getting the right shot whether it’s the lighting, angle, etc. so you’ll stand out against your competition.
  • Owning the equipment isn’t the same as using it every day and our experience prevents mediocre results and instead, consistently delivers virtual tours that grab the attention of your market.
  • We understand ROI of virtual tours and want people to take you and your business seriously.


When I look at the jpg image you sent on my computer it doesn’t pan like a virtual tour should; what’s wrong?
There is a big difference between a 360 2D photo and an interactive 360, 3D Virtual tour, because the virtual tour is comprised of data and it is not a photograph.

Can I rename 360 file and still have it work properly?
You can rename it anything you like as long as you don’t change the extension. For example: test.jpg can be changed to kitchen.jpg