Due to the global COVID-19 pandemic, foot traffic on main street is at a record low, making it very hard for retailers to attract the kind of traffic they are used to, especially during critical buying seasons like the winter holidays or Mother’s Day. But, instead of trying to lure [Read more...]
As 2020 winds down there are still a lot of questions that we can't answer. How soon until there's a vaccine for Covid-19? When will the pandemic end? When will we return to business as usual? For small business owners, that last question looms large. With COVID cases spiking across [Read more...]
The 2020 holiday shopping season promises to be unlike any other. Thanks to the COVID-19 pandemic, unemployment rates are high, and consumers may be reluctant to do their shopping in person. But don’t worry! Not all the news is bad. In fact, most experts are predicting a robust holiday shopping [Read more...]
You’re probably already marketing your business on Facebook. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to get great results. It’s not uncommon for small business owners to [Read more...]
While you can always share a link to a Virtualize It 3D model, another option is to directly embed the model onto your website. This way your model will appear in the middle of your webpage, just like a YouTube video does. For example: INSTRUCTIONS Set your model [Read more...]
Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed, “Content is king” back in 1996, and his words have proven to be remarkably prophetic. Web users expect top-notch content from the companies they follow. Easier said than done, right? Well… [Read more...]
The COVID-19 pandemic continues to impact the United States economically. Many states started to relax lockdown orders over the past two months. The re-opening efforts have provided an economic boon to the owners of small and medium-sized businesses. But how do you reopen safely? What can you do to protect [Read more...]
New customers are great. There’s something undeniably exciting about attracting someone to your business who might not have found it otherwise. That’s the reason that new customer marketing gets all the attention. It’s the glitziest way to grow a business. But guess what? It’s not a very cost-effective way to grow [Read more...]
Video marketing is still the king of the hill when it comes to driving clicks and sales. The numbers don’t lie. According to Social Media Today: 72% of consumers prefer to watch a video to learn about a product or service. 78% of consumers watch a video online at least once [Read more...]
Audits. Nobody likes them. That said, audits serve a critical purpose – and if your business is closed right now because of the COVID-19 pandemic, then this is the perfect time to change “audit” from a dirty word to a tool that can help your business thrive. Your business could [Read more...]