Digital marketing isn’t optional. The fact remains, though, that only 84% of businesses have a content marketing strategy as of early 2021. 16% don’t. If you’re one of the people who has put off digital marketing or done it haphazardly, it’s time to get serious about it. You may have [Read more...]
We’ve all had the experience of looking for something and not being able to find it. It’s frustrating and time consuming and can feel like a pointless exercise if we’re forced to keep at it for long. For a business owner, there’s nothing more frustrating than knowing there’s an audience [Read more...]
Due to the global COVID-19 pandemic, foot traffic on main street is at a record low, making it very hard for retailers to attract the kind of traffic they are used to, especially during critical buying seasons like the winter holidays or Mother’s Day. But, instead of trying to lure [Read more...]
As 2020 winds down there are still a lot of questions that we can't answer. How soon until there's a vaccine for Covid-19? When will the pandemic end? When will we return to business as usual? For small business owners, that last question looms large. With COVID cases spiking across [Read more...]
The COVID-19 pandemic continues to impact the United States economically. Many states started to relax lockdown orders over the past two months. The re-opening efforts have provided an economic boon to the owners of small and medium-sized businesses. But how do you reopen safely? What can you do to protect [Read more...]
Audits. Nobody likes them. That said, audits serve a critical purpose – and if your business is closed right now because of the COVID-19 pandemic, then this is the perfect time to change “audit” from a dirty word to a tool that can help your business thrive. Your business could [Read more...]