As 2020 winds down there are still a lot of questions that we can't answer. How soon until there's a vaccine for Covid-19? When will the pandemic end? When will we return to business as usual? For small business owners, that last question looms large. With COVID cases spiking across [Read more...]
You’re probably already marketing your business on Facebook. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to get great results. It’s not uncommon for small business owners to [Read more...]
Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed, “Content is king” back in 1996, and his words have proven to be remarkably prophetic. Web users expect top-notch content from the companies they follow. Easier said than done, right? Well… [Read more...]
Reviews can have a significant impact on your business and bottom line. 91% of consumers between the ages of 19 and 34 trust reviews. Consumers are more likely to trust your company if you have at least 40 reviews. If you don’t already have a substantial review presence, it’s time to [Read more...]
Before automation was possible, people had to do everything by hand. It took a long time – and once we realized that we could automate repetitive tasks, we never looked back. So, the question I have for you about automating your business is a simple one: What are you waiting for? [Read more...]
Most local businesses should advertise on Facebook, and the evidence backs that up. It’s cost-effective and, if you do it right, it can help your business to grow. Easier said than done. The issue is that while Facebook ads are effective, a lot of local business owners don’t know which objectives to [Read more...]