Digital marketing isn’t optional. The fact remains, though, that only 84% of businesses have a content marketing strategy as of early 2021. 16% don’t. If you’re one of the people who has put off digital marketing or done it haphazardly, it’s time to get serious about it. You may have [Read more...]
We’ve all had the experience of looking for something and not being able to find it. It’s frustrating and time consuming and can feel like a pointless exercise if we’re forced to keep at it for long. For a business owner, there’s nothing more frustrating than knowing there’s an audience [Read more...]
Due to the global COVID-19 pandemic, foot traffic on main street is at a record low, making it very hard for retailers to attract the kind of traffic they are used to, especially during critical buying seasons like the winter holidays or Mother’s Day. But, instead of trying to lure [Read more...]
You’re probably already marketing your business on Facebook. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to get great results. It’s not uncommon for small business owners to [Read more...]
Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed, “Content is king” back in 1996, and his words have proven to be remarkably prophetic. Web users expect top-notch content from the companies they follow. Easier said than done, right? Well… [Read more...]
Most local businesses should advertise on Facebook, and the evidence backs that up. It’s cost-effective and, if you do it right, it can help your business to grow. Easier said than done. The issue is that while Facebook ads are effective, a lot of local business owners don’t know which objectives to [Read more...]